This Woman is Redefining Public Transportation



Ask a friend to name a shared transportation option and he’ll probably mention that bus that rumbles past on the avenue or the commuter train that all the office jockeys pile into each weekday morning. But Robin Chase thinks the phrase is about to undergo a radical evolution. Almost ten years ago she founded car-sharing service Zip Car, which has proven a smashing success in urban areas across the country and is rumored to be going public next year. Now she’s put her visionary zeal behind GoLoco, a social networking site that encourage people to catch rides with each other (they take a 10 percent a fee if you choose to let them manage the financial arrangements.)

Thinking of your friends’ and neighbors’ cars as a personal transportation resource is the next wave in American mobility, Chase argues — an elegant response to rising costs, congestion and our existing road-heavy infrastructure.

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