A New Way to Ask, 'How Green Is My Conscience?'
By CHRISTINE LARSON, NY Times
"Call them green upgrades: easy ways for consumers to help the environment without changing their behavior. Such upgrades have been proliferating: Skiers, for example, can spend an extra $2 at some resorts to offset the pollution produced in a drive to the mountains; the money goes to environmental organizations. On Web sites like TerraPass.com or CoolDriver.org, drivers can total a car's pollution for a year and direct a corresponding sum to clean-energy projects. "
Click To Read