Saturday, February 25, 2006
Rewarding Recyclers, and Finding Gold in the Garbage
By BONNIE DeSIMONE, New York Times
The process seems elegantly simple. Households get credit for the weight of materials they recycle, which is scanned and recorded through a computer chip embedded in the garbage bins when they are picked up by the sanitation crew. They exchange that credit for coupons at various businesses. Municipal officials save disposal fees. Recycling companies make more money from processing. Retailers gain the feel-good association with a socially beneficial activity.